To become legendary, a crankbait must possess certain characteristics. It�s got to come through cover with minimal snags. It�s got to track straight right out of the package. It needs quality components for durability. Shape, color pattern, diving depth and action all play important roles. Above all, it�s got to catch fish. Back in the early 1990�s, legendary angler Bill Dance was looking to create the perfect crankbait, and working with engineers at Bomber developed the first Fat Free Shad. He was looking for a crankbait that dived deep and was neither too fat nor too thin. The bait they created proved its worth immediately with a win in the 1995 Bassmaster Classic.